Nordic Revenue Forum - Total Revenue Management program 16 Nov 2018

Nordic Revenue Forum - Total Revenue Management focuses on both the full service hotels as well as restaurant, meeting & event venue, spa and activity revenue management topics. Program is built to cover various aspects with topic expert speakers.This allows to get a good overall idea on how to use revenue management to create revenue and value in development, as well as everyday decisions. 

The day includes both the latest news and developments as well as proven concepts on how to impact HoReCaSpaAct profits and create value. Exchanging ideas continues during the breaks with industry colleagues and partners. 



8am - 5pm Nordic Revenue Forum

Welcome to Nordic Revenue Forum, see below for more details on the agenda. 

8:15am - 9:00am Registration and networking over morning coffee

Join us early morning and have coffee or tea with some savoury delight in good company. Say hello to familiar colleagues and meet you people. Our partners are greeting you with us from early on.

9:00am - 11:45am Morning program

Morning topics for everyone are

Hanna Lak, Nordic Revenue Forum perustaja, HMMH Consulting Oy toimitusjohtaja

Total Revenue Trends in the Nordics and Baltics

Anna Israelsson, Availpro (in English)

Turning Payment Options into Opportunities

Simon Finne, Co-founder Loopon (in English)

Guest feedback and online reputation now and in the future 

Lawrence Edwards, Director Revenue Management Systems, Marriott International (in English)

Food for Thought - Implementing Enterprise F&B Revenue Management

Kim Spolén, Infor Hospitality (in English)

How to use your 3 seconds of fame in Social Media? 

Continue discussions with colleagues on the morning topics. It's time to nourish the body and mind before the afternoon program continues.



1pm Hannu Vahokoski, Founder Hotelway (suomeksi / in English)

Digital Guest Journey

1:30pm Jakub Järvenpää, Mount Kelvin Ltd (in English)

Modern hotel room generates data to drive upsell, cost savings and better experience 

2pm Annika Ülem, Guestjoy (in English)

Sell a story, not just a room



1pm Claudia Ebbers, Snapshot (in English)

What’s the value of data analytics in your daily operations?
Mikä on data analyysin arvo päivittäisessä työssä? Englanniksi. 

1:30pm Tijl Speetjens, OTA Insight (in English)

Manage your data smarter- how drive revenue with better insights

2pm Ortensia Anghel, SmartSpace by IDeaS (in English)

Innovations in revenue management in hotels and meeting space



1pm Ciaran Delaney, (in English)

Why hotels should embrace the digitalisation of meetings?
Miksi hotellien tulisi hyödyntää digitalisaatiota kokouksissa? Englanniksi

1:30pm Henry Johansson, Founder Book&Order (suomeksi)

Ravintolapalveluiden ostamisen- ja tuottamisen digitalisointi.
Case: Book&Order

2pm Henrik Karlsson, Benchmarking Alliance (in English)

How success is measured in the Total Revenue Management? 

Enjoy a refreshing break discussing with colleagues and partners.

3:00pm - 5.00pm Afternoon program continues

Anna Israelsson (in English)

How to increase Global Revenue based on Millenials’ behaviour

Tommi Wallenius, Co-founder Hydrohex Ltd (suomeksi / in English)

Add value for customer by activating the pool area

Jeroen Gulickx, Local Treasures Hotels & Resorts (in English)

Why Independent Hotels are more successful with incremental revenues


Digitalisation and sustainability in revenue management

Juho Pesonen, Head of e-tourism research at the University of Eastern Finland Business School
Jeroen Gulickx, CEO Local Treasures Hotels & Resorts
Henry Johansson, Perustaja Book&Order 
Hanna Lak, Nordic Revenue Forum founder

5pm Nordic Revenue Forum finished and it's time to enjoy the weekend

Time to thank participants and our partners and wish successful revenue and profit management and a fabulous weekend!

Pre-event - program

If you arrive already the day before, join the partners & attendees at the Flamingo Spa the night before. 


N.B! Changes to program are possible. Organiser reserves the right to changes. 


Our partners include

Hoist Group, Elomatic - ESCflow, HRS Hospitality and Retail Systems, Haaga-Helia, City of Vantaa and Plantui.

Panel: Digitalisation and sustainability in revenue management

Juho Pesonen
Juho received his doctorate from the University of Eastern Finland Business School in 2013, with a focus on digital tourism marketing. He has been involved in tourism research since 2007 and has managed and worked in several national and international tourism research and development projects and networks. Now Juho is running the only tourism focused master's degree programme in Finnish business schools. His main research interests are in digital tourism marketing, destination marketing and development, hospitality technology, sustainable tourism, and rural and nature-based tourism.

Juho Pesonenhead of e-tourism research at the University of Eastern Finland Business School

Jeroen Gulickx
Jeroen is a well-travelled hospitality professional with 20+ years’ experience within the Hotel & Spa segment. He is the author of A Hotelier’s Mind – Setting Strategy for the Future book published in 2016. Jeroen’s expertise ranges from streamlining of cost and operational models, strategy, business development and marketing to digital marketing. Jeroen has worked with several key Sales & Marketing positions in large blue chip companies, including Starwood Hotels & Resorts and Millennium Hotels & Resorts, as well as small boutique companies and hotels. Over the years his leadership and team skills have led to significant change within both independent hotels and hotel chains. He is particularly skillful in turning innovative and disruptive ideas into reality focusing on providing incremental revenues and cost savings.

Jeroen GulickxCEO Local Treasures Hotels & Resorts

Henry Johansson
Henry’s professional background is split into two parts. 10 years in a restaurant industry - culminating as a restaurateur at Restaurant Postres - and another 10 years as an alcohol importer of which 6 years in leadership roles at the Servaali Oy. Henry loves restaurant business passionately and wants to create applications and tools to solve restaurateurs every day challenges. The mission of Book&Order is to change the restaurant business globally and break the old way of purchasing restaurant services only onsite at the restaurant. "I look forward to the discussions at the Nordic Revenue Forum", Henry.

Henry JohanssonFounder Book&Order

Hanna Lak
Hanna started her revenue management career at the Hotel Kämp in Helsinki in 2001. Since then she held several positions with the Starwood Hotels & Resorts before launching her own company HMMH Consulting Oy in 2009. Since then she has worked as a consultant and trainer both in Finland and internationally. To accelerate the Total Revenue Management knowhow and bringing the knowledge closer to the Finnish travel industry she founded Nordic Revenue Forum in 2018. She is sniffing the industry news actively for trends and innovations.

Hanna LakFounder Nordic Revenue Forum

Our amazing partners on the Total Revenue Management journey

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Nordic Revenue Forum 16th Nov 2018
Break Sokos Hotel Flamingo, 3rd floor
Osoite - Address
Tasetie 8, 01510, Vantaa